Why does your business need a website?
Discover arguments, statistics and sources to help you take the step and give your business a strong online presence.
The digital obvious
Today, having a website is no longer a “nice to have” for a business: for many customers it has become a selection criteria. Here are the numbers and reasons that prove it, with links to the original sources so you can dig deeper.
Example project
Numbers that speak for themselves
I rely on recent surveys and studies rather than vague statements.
Why having a website matters
Credibility, visibility, and convenience: what I see a website bringing to my clients in practice.
Guest accommodation
Clear, reassuring website that brings in bookings
Credibility
A professional website inspires trust. Many consumers read online reviews before buying and trust them almost as much as personal recommendations.
Visibility
When people search for you, they find you. A large share of Google searches are for local businesses; without a site you are invisible at the moment the client decides.
24/7 availability
Your services and contact details are accessible at any time. Ideal if you cannot answer every call.
Control over your message
You control your message, your prices, your portfolio. Social networks complement your website but do not replace it.
Reputation and reviews
A site lets you highlight your reviews and social proof. Many clients are willing to pay more for better rated, better presented businesses.
Differentiation
In a competitive market, a well‑designed site sets you apart. Businesses without a site lose customers to those who have one.
And what about AI?
With AI tools (conversational assistants, search engines enriched with AI, etc.), having a website has become even more important. It is how these tools understand and recommend your business. Clear, structured content published on your site helps AI identify you, summarise what you do, and propose you to users. Without a site, you are invisible to these new intermediaries. In the sites I build, I take specific steps to improve how AI systems and search engines see and interpret your business.
What the studies say
Selected excerpts and summaries from official and recognised sources showing why online presence has become essential.
“In 2023, 69% of French companies with 10 or more employees had a website. They represent 93% of total turnover and 89% of employment.”
“People in France spend an average of 2h40 per day online; smartphones account for around 80% of this time.”
“More than four out of five buyers research online before a purchase, whether it ultimately happens in store or online.”
Frequently asked questions
Direct answers to the questions business owners most often ask me.
Ready to give your business a real online presence?
Plans start at €39/month. Custom design, hosting and maintenance included.
06 62 29 14 86contact@rentasite.fr